Monday, October 20, 2014

Do You Have To BE Athletic to LOOK Athletic?

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Karl Lagerfeld introduced the concept of sneakers on the HAUTE COUTURE runway.
Donna Karan had her DKNY models wearing NYC baseball caps to showcase their pride in their city.
Mulberry's new Cara Delevingne backpacks lean towards chic practicality for the average school girl.
So, it shouldn't come as a shock that Alexander Wang's H&M collection consists entirely of sportswear. From casual wear to athletic street gear, gender lines are getting more blurred by the minute.

"Anyone can get dressed up and glamorous but it is how people dress in their days off that are the most intriguing." No truer words have ever been spoken by a wise 30 year old designer also known as Alexander Wang.

As stilettos are getting replaced as cool shoe of the moment by Adidas Originals, casual, nay sporty, becomes the new chic. It's the beginning of a new fashion era where comfort dominates the streets and feminism is a term being swooshed around like a hockey puck. While the mod movement remains the trend du jour and 90's nostalgia is all the rage, sportswear is taking centre stage, as it becomes the cool new kid on the block. In light of society's growing obsession with the gym and kale, everyone's talking about staying fit and taking up a sport has never been cooler.

But what if you aren't the athletic type? Does that mean Alexander Wang's new H&M collaboration isn't for you? OR are you allowed to fake it? Is wearing a gym getup on the street the equivalent of Drake saying he's from the street?

In the fashion world, your outfit is a reflection of your personality and you are defined by your ability to express your individuality through your personal style. If that is the case, how can a girl wear basketball shoes if she doesn't play basketball? Is it possible to pull off sportswear without looking like you're trying too hard to be someone you're not?

According to Alexander Wang, the collection is NOT just for the athletically inclined. Phew. Despite the sporty themes, these pieces are meant to be transitional looks that can be worn in other settings. In fact, it sounds a lot like he's telling us to wear these items #fothesakeoffashion and not purely for recreational purposes.

Many moons ago, sportswear was only meant to be worn when playing sports. Often, it wasn't very stylish, but merely a necessity with the right qualities to suit the game at hand. Soccer shoes were for soccer because they had cleats. It was a given. No questions asked. For this reason, fashionistas were appalled at the thought of being caught in their sports attire. 

But what happens when we start loving our sportswear? 
What happens when the fashion world decides that being athletic can be fashionable? 
What happens when your Nikes become a fashion statement rather than just a sports shoe?
And what happens when you're choosing your Nikes over your Louboutins?
Will this inspire some of us (myself) to take up sports? 
Does it even have to?

Ponder It,



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