Showing posts with label adcampaign. Show all posts
Showing posts with label adcampaign. Show all posts

Thursday, December 19, 2013

Rihanna for Balmain: Predictability At Its Best

When I watch a Romantic Comedy, I expect the two protagonists to end up together at the end. It is predictable and cliche, but it MUST happen. On the rare occasion that it doesn't, it is thrown into the "bad film" pile stationed on the left side of my brain. Once in a while, a movie just throws you a lemon and you wonder why you wasted two hours watching a couple fall in love only to witness their final break up. When the credits get rolling, you find yourself wondering what happened to the rest of the film and give your television screen a bewildered stare.

Sometimes, we all crave a little predictability to escape the disappointment that comes with every day life. We also need to be reassured that people out there are making smart decisions, because frankly, if the shoe fits...

When it just feels right and we're all thinking it, it is probably because it is. THAT is how I feel about Rihanna for Balmain. This Spring 2014 campaign features bad girl Riri herself and frankly, it was only a matter of time. Her edgy diva image aligns with Olivier Rousteing's glam rock collection perfectly. I am absolutely in love with this brand and Rihanna, so in my eyes, this is incredible news. I find his collections empowering and sultry with a dab of attitude. Putting Rihanna in those clothes is like adding strawberries to your vanilla ice cream. It just fits well together and enhances the flavour. Rihanna embodies this brand and though I didn't believe it to be possible, amplifies its image. She is exactly who I would've have imagined as the poster girl for Balmain and THAT is what I love about it.

Later,

Bella 

Thursday, December 12, 2013

Let's Rant About K.Stew, Your New Face of Chanel

If you haven't yet heard, Karl Lagerfeld has selected Kristen Stewart as the new face of Chanel. Let that simmer in your mind a little before I proceed.
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Ready yet? Okay, now WHAT? I just finished describing how brilliant this man is and now, I stumble upon this disappointment? Let me just say that I am not insinuating that there is anything wrong with Kristen Stewart as a person. I am sure she's a very nice girl. I just can't seem to envision her on CHANEL fashion ad campaigns. Wait...No, can't do it. Male heartthrob Brad Pitt represents Chanel N5, Supermodel Gisele Bundchen is the face of Les Beiges, and fashion icon Diane Kruger recently represented the brand, BUT K.STEW? The girl/woman does a bunch of Vampire movies and all of a sudden, she's iconic enough to cover Chanel? And i'm not referring to her appearance alone, though it doesn't exactly scream "model". We all know she is not a model. On that note, what happened to models taking on MODELLING jobs? What happened to real ICONS representing brands? If she were an icon, I would not be going on this rant right now. What is she an icon of? Distressed dressers? I suppose she is now an icon of Chanel. If you disagree with me on any level, here is a picture of your new Chanel "icon":


Impressed? Didn't think so.

P.S I really didn't intend to be harsh. K. Stew is lovely.